It is used in Media Studies to explain the gendered pleasures of cinema and refers to the idea of looking in order to gain sexual pleasure. Voyeurism is the concept that stems from psychology. As each of the member of the band have such different styles for different audiences, the record label will insure that each member is given equal amount of time on camera to ensure that fans get to see their favourite member as much as the others. As each of their clothing is different it means that more of a variety of audiences will connect with these four different girls. One way we get to see this is through their clothing. This gets a chance to see each individual’s style and get to see what that specific band member is like. During the bridge of the song we get to see a final shot of each individual as the camera pans around them in a circle. Towards the end of the video we see a huge focus on just the band instead of the characters around them. It is important to show the four girls having close friendships together and a bond as well as seeing what they are like as an individual and seeing their unique talent. Linking the lyrics and images on screen together helps the audience remember this video and make it memorable to them, which is an important part of any artist profession.Īs this music video s make up of four girls and not by an individual artist, there is a need for individual shots as well as seeing the group as a whole. The lyrics are linked clearly to magic, hence the title ‘Black magic’, so the special affects used where each of the girls have separate ‘magic power’ again links to the theme of magic running throughout the narrative. The girl’s strong movement in the video with the same time as the strong beat helps keep the video flowing. This is seen through the strong emphasis and affect on the word ‘hey’.
The beat of the music is shown to reflect the atmosphere in the visuals. Not only is it the lyrics and visuals that link but also the music and tone of the song that links to the visuals shown on screen. This action of her doing this makes it seem like she is searching for something linking this to the lyrics of the song. An example of a link of visuals to lyrics is the lyric ‘just to help him see what he’s been missing’ being acted out by one of the band’s member by looking for a book in the library. However, although the narrative is ongoing throughout the video, the artists are still shown singing, dancing and acting without the narrative. As the video does have a narrative the relationship between visuals and the lyrics is not as obvious as some other videos. The narrative of the video is about four un-popular nerdy girls who find some magic and have the characteristics of a stereotypical ‘popular girl’. Relationship between the song and visuals
This will therefore make the audience more likely to be interested in the song and therefore make the band gain more popularity. However, in the second half of the music video instead of the girls being relatable, they become girls who the audience will want to be like and aspire to. As a result of their target audience being predominately girls, in the first half of the narrative the girls come across as relatable which means the audience can feel connected with them and identify with what they are acting out. By the girls wearing this style of clothing makes them become idolised by the target audience as they are keeping with current trends which appeals to their target audience. The very fashionable, up-to-date, mainstream clothing is all very common in pop music videos. The close ups also show when each band member is singing making it distinct to the audience which band member sounds like what and for the fans to get a close up of their favourite member, as favouritism in fandoms of bands is very common.Īnother way the genre of pop is demonstrated is through the clothing. The shots of the girls being shown all together and then individually are usually common in many pop videos by bands. Also not only does the music video clearly have characteristic of a pop music video but also a girl band music video as well.
Little Mix again show the genre of pop through them singing along and acting out the scenes which is very common in popular music videos. The girls are seen to be going to lessons and being around school, as well as having sleepovers which are very common things and stereotypical things that occur in a teenager’s life. The target audience of this song is aimed at teenagers so the connection that Little Mix make being at school and of teenage culture makes it very relatable for the target audience watching. In Little Mix’s video ‘black magic’ the genre of this music video is very obvious by the clear pop characteristics this video upholds.